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In this podcast our guest, Chala Dincoy gives us so much amazing information on how to sell.  She is an expert in seeing how B2B (Business to Business) companies should be positioned to bring them up to a new level. If you want to increase your sales, then you must hear what Chala shares.

This podcast is a little longer than planned, but Chala shared a ton of great information and lots of great little nuggets for any business.

00:00  Bio- Chala Dincoy

Chala Dincoy is the CEO and Founder of The Repositioning Expert. She’s a marketing strategist who helps professional service companies change their messaging to attract more decision makers. In her former life, for twenty years Chala was an award winning marketer for companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex, and BIC Inc.

Now she’s a marketing consultant, the author of Gentle Marketing: A Gentle Way To Attract Loads Of Clients, an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a speaker at international industry conferences.

Chala dishes out big advice that’s to the point, accelerates your growth and is like ROCKET FUEL for your business!

Below are some highlights and topics discussed on the podcast.

01:30 – Chala shares that she is excited because she has just committed to a 3-speaker deal in one she will be on the Times Square jumbotron in New York.  Is that not cool?

Chala tells her story in the corporate world.

3:15- Chala tells her story about her corporate life and how that went.
A sign that Chala was meant to be a certified coach.
Chala describes her biggest barrier and how she overcomes that fear.

7:50- Penny asks Chala to tell us “What’s the worst thing you’ve said to get people interested in your business?”

Chala teaches us the secrets of a good elevator pitch.

8:34- Chala is an expert at teaching people the right way to do an elevator pitch and she shares her secrets.

9:50 – Chala discusses “How to Win Friends and Influence People” written many years ago. It states that hearing one’s name is so important and is still so today.

More advise on selling your service.

10:40 – Don’t miss this part where Chala really gives the listener more insight in selling your service.

11:20 – Chala shares how statistics can be effectively used in your elevator pitch and discusses how she volunteers at the jail. Yes, she volunteers in a jail.

13:50 – Penny asks Chala, “Can you think of the most compelling marketing you’ve responded to. Chala shares a true story and it is a good example you must hear.

How important is it to know your target customer.

16:35 – We have lively discussion on how to identify your target customer and what happens to your business when you identify your niche. Chala talks about how important it is to know your niche and not to be fearful of specializing. Plus, Chala shares her process and how research is important to determine a client’s niche.

22:50 – We explore how everything is trackable and how customer scores are a big thing now for large companies to use for customer service purposes.

26:43 – Chala outlines the number one thing she would like a new entrepreneur to know.

29:28 – I confess that I still don’t like selling myself.  This is where Chala shines. She knows how to teach people how to sell. If you have any problem selling, then you must listen to what she says.

Chala clears up my old belief between being humble and/or boastful.

31:11 – I get on a tangent about the fine line between being humble and seeming to be boastful when selling your services.  Chala clears up my belief in this area.

34:13- We talk about how to ask people for permission to offer advice.

37:00 -Finally, we explore how past patterns can affect your level of success.


email: chala@repositioning.com
Facebook: The Repositioning Expert
Twitter: @Chala_Dincoy
LinkedIn: Chala Dincoy
You Tube: The Repositioning Expert


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