Want to know more about how to franchise a business? Then you must listen to Joni from SupperWorks to hear her story.
0:00 Guest Bio
Joni Lien is an award-winning entrepreneur, food fiend, world traveler, and SupperWorks Founder & Franchisor.
In 2005, opened SupperWorks, the first “meal prep and assembly” business in Ontario.
Passionate about providing mealtime solutions for busy people, Joni and her talented team have built SupperWorks to 10 Ontario locations.
Joni proudly accepted the Entrepreneur of the Year Award (Oakville Chamber of Commerce/Rotary Club) and the Achievement in Retail Concept Award (Cadillac Fairview).
She serves on the Board of Directors for the Oakville Chamber of Commerce and volunteers with 100 Women Who Care Oakville. – a great charity!
STARTING UP SUPPERWORKS
4:28 – Listen how Joni shares how Supperworks came to be.
6:00 – Hear how Joni understood the pain points of working women and how it inspired her to start a business.
8:30 – Joni talks about how she started researching and some of the barriers she encountered.
UNDERSTANDING THE PAIN POINTS OF THE NICHE
10:08 – How Joni got to know more about her niche.
11:50 – Discussion on some of the pain points.
FIRST STEPS TO SETTING UP THE BUSINESS
13:49 – Also Joni gives us insight on how there was a big list of needs to find the right location.
14:42 – A couple of other steps are discussed, like finding equipment and financial resources.
18:00 – Also, how Joni got their first customers and reached her niche. Plus, how the media played a role.
19:45 – A misstep is shared by Joni.
HOW THE SECOND LOCATION WAS THE BEGINNING OF FRANCHISING
21:30 – The second location started and the learning curve associated with it. Plus, the documentation trail that was required.
23:43 – Future franchisees found them.
27:43 – How the menu is determined to satisfy customer’s needs.
HOW THE CUSTOMER BASE EVOLVED
29:27 – You have to hear Joni’s her favorite customer story.
30:15 – The customer base needs evolved and how Joni adapted.
TIPS ON WHAT YOU SHOULD CONSIDER BEFORE FRANCHISING
33:45 – Advise on what you should consider before franchising.
35:48 – Discussion on scaling up your business if franchising is not right for you.
ASSOCIATION TO HELP WITH THE FRANCHISE PROCESS
37:42 – Canadian Franchise Association is a good resource.
HOW COLLABORATIONS CAN HELP YOUR BUSINESS
38:46 – Importance of collaborations is discussed.
41:09 – Jodi tells us her secret to success.
43:03 – Listen to Jodi’s heartfelt message to women.
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