5 Steps to Create a Logo on a Shoe String Budget
When you are starting up your biz or side hustle you are not alone in watching how you spend every penny. So here are steps/ tips on creating a logo on a shoe string budget.
Even if you have big budget why waste it on areas that you can pull off yourself or find good alternatives. Then put that money in marketing your business. You can never have enough cash to market your business.
Creating a logo is one of the first tasks when building a business. It is good to have done early so you can add it to the website, business cards, social media profiles, and google business account.
Once you have the logo done you can move along much faster getting your company name out and start marketing it quickly. So, here are 5 Steps to create a logo on a shoe string budget.
STEP #1 – Search out other Logos
Ok, you are super excited to get this logo done so you can show you have a legit business.
When focusing on logos start noticing other company’s logos.
List logos that you like and what you like about them. Is it colour, image, size, legibility, identifiable, simplicity, and or represents the brand well.
Then look at your main competitor’s logos and list what you like and don’t like.
This process will flag the style you gravitate to and what ones you don’t like.
STEP# 2 – List your favourite colours
The colours you pick should be ones you have gravitated to in the past. Maybe a colour which makes you have good memories or when you wear it, it makes you feel good.
STEP #3 – Sort out how your customer avatar responds to specific colours
There are businesses that do lend themselves to certain colours. Are there colours that you know are NOT going to appeal to your avatar. If your avatar believes in a greener world then green might be a good colour to have in your logo.
Learn more about developing a customer avatar in the blog, 3 Steps – Determine Who Is Your Ideal Customer AND get a free pdf worksheet.
STEP #4 – Rule out colours
Example: Pink might not be the best colour for a concrete business because it would not appeal to your customers for a logo. As well some concrete companies use pink trucks to support breast cancer. So, it easy to rule out pink.
STEP #5 – Find low cost design alternatives
When working on a shoestring budget, there are a few options. The first 4 Steps are important because you will need to be more prepared than if you were using an upscale graphic designer. Although the graphic designer would want some answers to the first 4 steps as well. The clearer you are with your vision, the most likely you will get a design you love.
Option #1
Check out Fiverr.com where you can hire a graphic designer. You can pay a relatively low amount to have a logo created. It is better to go armed with the colours you want, examples of ones you liked or a rough drawing of what you would like. This process will still take time to get what you want. Expect a few days to get what you had dreamed of. Designers may live in a different time zone which slows down the process.
Option #2
The other alternative is using the software Canva.com to create a logo. If you have used Canva then it is relatively easy to create one. You may know someone that knows Canva and can help you out. Remember when your business is a big success you can have a professional graphic artist do another one. Nike didn’t always have the swish logo.
Option#3
Graphic artists students are sometimes looking for opportunities to add material to their portfolio. Remember this is not for free. There should be a clear understanding that you own the copyright for your logo, but they can use it for their portfolio.
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